Conrad Hotel Renovation
Repositioning and renovation of a 5-star Hotel in Urumuqi with Gensler
The design of the new Conrad hotel aims to create a sophisticated image for the city of Urumuq. By infusing local elements that are interpreted in a modern and timeless way, a new identity with a local reference is generated in within the existing context. The new facade design attempts to capture the significance of the different layers of the city of Urumuqi as a fundamental feature. Layers of tradition, landscape and beauty unfold in various aspects to offer a rich, unique attractiveness and cultural atmosphere. The tower accommodates the new Conrad hotel while the podium is dedicated to the retail program and hotel facilities. The facade design resembles a precious shell that envelopes the existing building, adding a scent of luxury and authenticity to the existing frame. It opens at the front to highlight the main entrance while emphasizing the buildings verticality at the same time.
- Project: HOTEL RENOVATION
- Year: 2019
- Type: ARCHITECTURE DESIGN
- Client: PRIVATE
- Location: URUMUQI/ CHINA
- Total area: 75,538 m²
- Role: DESIGN DIRECTOR GENSLER
- Hospitality consultant: D-Lab